To bring the concept to life, we collaborated with Irish illustrator Fuchsia Macaree, whose bright, bold style perfectly captures the spirit of the space.

The centerpiece, the 6 Steps mural, guides visitors through the ritual of pouring the perfect pint. This is supported by a series of additional elements throughout the venue - such as the illustrated pint door and the Lovely Day to Pour a Pint typographic piece - which extend the narrative and bring more energy and character throughout the space.

Artwork by Fuchsia Macaree

Installation by Mack Signs

Creative direction, production & project management by Good Shout Studio